Online marketplaces are tying up with smaller outfits to sell niche products
Mumbai, April 14:
Mohammed Mujahid Hussain, a resident of Dharavi, one of Asia’s largest slums, is much sought after for the leather jackets he makes.
His popularity skyrocketed after Aamir Khan wore a jacket he made in Dhoom 3. But for the 40-year-old, business was not as great as his talent, because his clientele was restricted to Mumbai.
Sometime last year he decided to sell his wares through DharaviMarket.com, a not-for-profit organisation that sources products from artisans and craftsmen living in Dharavi.