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April 15, 2015 Comments Off Views: 1042 The Entrepreneurs

E-commerce puts Dharavi artisans in the limelight

thehindubusinessline.com

Online marketplaces are tying up with smaller outfits to sell niche products

Mumbai, April 14:

Mohammed Mujahid Hussain, a resident of Dharavi, one of Asia’s largest slums, is much sought after for the leather jackets he makes.

His popularity skyrocketed after Aamir Khan wore a jacket he made in Dhoom 3. But for the 40-year-old, business was not as great as his talent, because his clientele was restricted to Mumbai.

Sometime last year he decided to sell his wares through DharaviMarket.com, a not-for-profit organisation that sources products from artisans and craftsmen living in Dharavi.

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